About Us

Founded in 2010 by former NJ Beach Lifeguard John Supino Buoy Beach launched it’s first patented product, the Shade Anchor.  Having worked on the beach for years, John noticed that traditional screw type umbrella anchors were wholly inadequate and basically unsafe.  In fact, he noticed a fatal flaw in most beach umbrella anchors, they only hold the bottom ½ of the umbrella.  John devised the Shade Anchor to be the safest anchor available.

Every beach umbrella is designed with a two piece pole, to make carrying the umbrella easier.  Unlike other products on the market, the Shade Anchor holds both the top and bottom poles as a single unit.  Weighing 60 pounds when full, making the entire anchor weigh 60 lbs, the weight of a 10 year old child. There aren’t many 10 year old children blowing down the beach.

After the Shade Anchor was fully developed, John noticed there were no quality beach umbrellas available on the market for a fair price.  In 2012 John launched his first beach umbrellas to resounding success.  Since that time, Buoy Beach has been selling 10s of 1000s of umbrellas and Shade Anchors throughout the USA, South America, and Virgin Islands.

For the 2023 season John bought in two new partners to help grow the business, George and Josh.  With George and Josh’s help we were able to expand Buoy Beach’s product offerings consistent with the high quality products people have grown to expect from Buoy Beach.  Our chairs are all 300 lb rated and use resort level construction, our beach carts are unmatched for quality and features, and our cabanas are light weight and strong, all with unique user friendly features people have grown to expect from Buoy Beach.

Going forward in the future Bouy Beach will be launching more unique high quality products to make your day at the beach, like a day at the beach and do it at a fair price.  No more hassles with cheap, poorly made products that won’t last until the end of your vacation.  Relax in style and comfort on quality products designed to last for years.